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Month: November 2016

Selling Your Art: The Basics

Selling Your Art: The Basics

Following are considerations for any artist thinking of exhibiting/selling art. These general questions and planning tips were considered and are reconsidered as I grow in the commercial field of art.

  • Subject matter: Visit local galleries and learn what is selling. Select the best examples of your work representing your desired market and learn what actually sells.
  • Develop your resume.¬†Who are you as an artist? What makes your work unusual, desirable to grace offices or homes, and/or collectible?
  • Will you sell your originals, prints only, or various art products, i.e. cards, home decor, phone cases, tote bags?
  • Have you located the best method to showcase/sell your art, i.e. galleries, your own website, eMail lists to collectors, an online gallery managed by outside sources?
  • Consider fees for exhibiting; be sure any gallery you think of joining actually has a track record of selling work. You might also spend time in a chosen gallery to see how much effort is actually taken to sell art rather than classes, supplies, etc.
  • What about the price? Is it competitive in your market(s)? Will the price cover your material/time/investment? At the beginning, you may have to sell low to develop a following, then increase as your market increases. Original paintings at one local gallery range from $100 to $6,000 with inconsistent rhyme and reason.
  • Be careful that you don’t get frustrated and begin showing your work at an ill-maintained gallery. Check the premises to be sure work is displayed professionally and arranged/rearranged as needed to develop/keep interest.
  • Do you have the proper materials/resources to ship your art or have you located an outlet that will handle this for you?
  • Are you willing/able to ship your art locally, nationally, or internationally? Who will cover shipping insurance: you or the buyer?
  • Do you have/need a plan/policy if the buyer wants to return this piece, wants their money back, wants more of your art quickly?
  • Be sure to keep proper records (pieces for sale, prices, sales/buyers, dates).